Project focus
Challenge
Premium products with many variants are hard to sell using static PDFs or image galleries alone.
WebGL · Three.js · 3D App
BR Designer
3D Aircraft Configurator
A visually demanding configurator that connects product presentation, customization, and the sales conversation in one application.
Real-time 3D
experience materials and colors live
PDF export
configurations documented cleanly
WebGL
premium browser-based visualization
BR Designer · 2026
BR23
Solution
BR23 built a WebGL-based experience with real-time material, color, and livery selection including export workflows.
Impact
Outcome
The configurator makes complex product options tangible and raises the quality of both presentation and sales conversations.
Scope
- In-browser 3D configuration
- Real-time material and color selection
- Export and presentation workflows
Technical frame
Three.jsWebGLReactTypeScript